Becoming
a Culture Catalyst
A Streamlined Process to Increase Profits, Passion and Purpose
Vision
Purpose
Core Values
Mission
Branding
Team Building
A Culture Nobody Can Resist…
Isn’t as hard to build as you might think!
By using ancient Biblical teachings that have stood the test of time, I’ve created a fail-proof process for creating a culture so attractive that:
You’ll need to create a candidate waiting list.
You’ll have to remind yourself and your employees to leave at 5 pm.
And you’ll see new members or customers showing up every week.
So what does an organization with a great culture look like?
You Know It When You See It
That organization that seems to have the most passionate members, to be effortlessly growing, and constantly moving forward. Whether it’s a church or a business, that environment is irresistible. You can tell that each member is truly living the organization’s core values, not because they have to, but because they want to.
A well-crafted culture increases customer loyalty, employee retention, and member engagement.
But How Does Something Intangible Impact an Organization So Greatly?
Without an authentic, well-crafted culture people lose motivation, scaling becomes harder with higher employee turnover rates, and the employees you manage to retain don’t care about driving the company forward. Worst of all, valuable members begin to lose faith in your organization. Many leaders worry about hiring the wrong people, as they neglect their existing team.
Consider the impact of employee turmoil due to cultural dysfunction.
$15,000
Cost of a bad hire
$30,000
Cost of losing a good employee
Those numbers are no joke.
Now imagine a company losing 10-20% of their workforce every year solely due to their culture. This isn’t a hypothetical, I once worked with a company who was losing tens of thousands of dollars each year just because they were churning through employees who weren’t inspired to stay.
The Mistakes Most Leaders Are Making
If you’re like many leaders I’ve worked with, you’ve probably printed out a generic mission statement and tacked it to the wall.
Or maybe you’ve spent lots of time thinking about what you want your culture to look like, but you’re having trouble seeing it acted out on a day-to-day basis. You may have turned to new strategies and processes in an attempt to grow your organization and engage your members.
If so, your intentions are in the right place, but you’re missing out on a key aspect: Culture isn’t one element of an organization, nor is it just a list of values, or a mission statement.
In fact there are 7 Elements of Culture.
Vision
Purpose
Core Values
Mission
Branding
Team
Authenticity
You can’t copy-paste another organization’s culture, no matter how successful that organization is. Many resources that deal with culture include just one or two of the elements, but every element needs to be tackled in order to create a lasting impact.
Why?
Because every organization is unique, and each of the 7 elements of culture will reveal a deeper clarity in your vision, allow you to scale in quality, not just quantity, and create the foundation for an unstoppable organization.
A Solution Rooted in Ancient Wisdom
We are unknowingly trying to fix these issues by treating the symptoms, not the root of the problem… And culture is the root of the fruit we experience in our organizations. No new gimmick, product, or surface-level initiative can buy engagement or happiness. These are bandaids that won’t heal a much deeper problem. That’s why this course relies on wisdom that has been proven to work for thousands of years. You don’t have to be a person of faith to benefit from the Biblical references I use–I have seen them transform sports teams and businesses of all kinds, from property management offices to coffee retailers.
Take a look inside…
Culture Catalyst Introduction
What is culture, why you should care, and how culture is created.
Module 01
Your Vision Statement
This module reveals how to write an inspiring vision statement using the 5 Ps of vision.
Module 02
Why You Need to Have Purpose
In this module, you’ll learn the power of discovering purpose and you’ll be guided toward discovering your very own purpose.
Module 03
Crazy Good Core Values
This module tackles the secret to creating crazy good core values that stick and are more than just words on a wall.
Module 04
Your Mission Statement
In this module, you’ll find out how to craft a mission statement that matters and positively influences your daily operations using my mission methodology.
Module 05
Let’s Talk About Branding
This module reveals how to build a brand that is recognizable, respected, and that drives ROI.
Module 06
Dream Team
In this module, you’ll be given the tools you need to build a team that can execute your dream and find out how to scale without losing your organization’s identity.
Module 07
Outro: Authenticity
Not your typical outro! I’ll wrap up and show you the importance of creating culture instead of copying.
About Your Instructor
Meet Alex Sezer,
Through his gifting with both written and spoken word, Alex is on a mission to help as many organizations as possible grow in passion, production, and profits. Alex believes in combining the bible with business, management with a mission, profits with purpose, and culture with Christ. He has been the catalyst to a better culture for every organization he has served. Having an uncanny ability to combine his experience as a 3rd generation PK (Pastor’s kid), elite athlete, and entrepreneur; Alex has been building bridges of commonality that cross, industry, economic, racial, and religious barriers.
This passion started in his hometown of Orange, TX, and carried over into his collegiate and professional life. Alex continued to develop his craft while gaining his engineering/business degree from Texas A&M while simultaneously serving as a team captain on the football team. He excelled both on and off the field, leaving Texas A&M with a long list of accolades including- Magna cum laude graduate, the Aggie Heart award, Bill Erwin Scholar-Athlete, Distinguished Letterman, and more.
Shortly after leaving Texas A&M, Alex was able to put his leadership skills on display in the professional world. He founded his own real estate acquisition company at the age of 22 and went on to purchase nearly 350 units. While building his startup, Alex became the president of an established real estate management company, Twin City Properties, with over $75 million in assets under management. Here, Alex gained more valuable experience in building the culture of a startup and an established company. In the early part of 2022, Alex felt the Lord calling him to be a greater help to other organizations. With this calling, Alex is helping others through his coaching program, speaking, and writing. He is married to his college sweetheart, Dayja.
Choose the Right Option for You
VP Package
- Complete Lifetime Access to the Program
- Downloadable Audio Files for Each Lesson
- Lifetime Access to Digital Downloads, Worksheets, and Exercises
- 8 Modules of Course Content
- 38 Video Lessons
- 2.5 Hours of Video Education
President Package
- Complete Lifetime Access to the Program
- Downloadable Audio Files for Each Lesson
- Lifetime Access to Digital Downloads, Worksheets, and Exercises
- 8 Modules of Course Content
- 38 Video Lessons
- 2.5 Hours of Video Education
- Certificate of Completion
- Complete Course Workbook (In addition to VP Package PDFs)
